We feature Aveda color. The art and science of pure flower and plant essences is the core of aveda. The beauty products are alive with the life force of plants, and contain pure essential oils. The solutions are so powerful we call them purescriptions™. The professional network, nearly 8,000 salons and spas worldwide, shares the commitment. Ever since a hairdresser founded aveda in 1978, the products have been harvested with respect for the earth, in harmony with the web of life.